HubSpot
Impact Theory University
Impact Theory University was scaling fast — but their revenue infrastructure wasn’t. No deal tracking, no lead nurturing, no funnel visibility. We built the entire HubSpot ecosystem from scratch.
Tom Bilyeu
Co-Founder & CEO Impact Theory
The Client
Tom Bilyeu is a co-founder of Quest Nutrition — one of the fastest-growing companies in North America — and the founder of Impact Theory, a global media brand built on a singular mission: developing the world’s most powerful humans.
His podcast and YouTube channel have amassed over 500M+ views and attract millions of subscribers hungry for actionable content on mindset, business, and performance. That massive audience became the foundation for Impact Theory University — a subscription education platform built to convert that reach into recurring revenue.
The platform was scaling fast. But without a proper CRM, automation stack, or funnel infrastructure, revenue was leaking everywhere. That’s where Growth All Star came in.
500M+
YouTube & Podcast Views
3M+
Social Followers
2
Inc. 5000 Companies Founded
🔧
Platform
HubSpot Enterprise
🎓
Industry
Online Education
⚙️
Engagement Type
Full CRM Build
📬
Contact Database
2M+ Contacts Managed
🤝
Partnership
Ongoing Retainer
🔧
Platform
HubSpot Enterprise
🎓
Industry
Online Education
⚙️
Engagement Type
Full CRM Build
📬
2M+ Contacts Managed
🤝
Partnership
Ongoing Retainer
The Situation
The Results
What We Built
Impact Theory needed more than a CRM setup — they needed a full revenue engine. Here’s exactly what was designed, built, and deployed.
📄
Built in HubSpot CMS, each mapped to a specific offer, audience, and funnel stage with tracked UTMs.
⚡
Every deal stage triggers relevant follow-up sequences, task assignments, and lifecycle status updates.
🔄
Subscriber → Lead → Opportunity → Customer workflows with behavioral triggers and smart branching.
📊
Full funnel dashboards covering email performance, deal velocity, subscriber growth, and revenue attribution.
✉️
Ongoing performance analysis and A/B testing across the 2M+ contact database with actionable iteration.
★★★★★
“Fernando is one of the best Marketing Engineers I have worked with. He is Sales driven, detail-oriented, and built exactly what we needed to scale.”
Aldo C.
CMO — Impact Theory University
HubSpot
Restructured $30M+ in pipeline for an AI solutions company with no forecasting visibility.
$30M+
Pipeline Structured
Rebuilt a telehealth company’s entire digital infrastructure — 400% revenue growth in 90 days.
400%
Revenue Growth in 3 Months
Scalable AI intake deployed across 50+ law firms with complete case-type coverage.
50+
Law Firms Automated
Book a 30-minute strategy call. We’ll map your lead flow, find where revenue is leaking, and show you exactly what to build.