Growth All Star

HubSpot

Online Education
B2C
Tom Bilyeu

RAPP (Omnicom Group)

Enterprise Automation
at Global Scale.

RAPP, part of the Omnicom Group, needed scalable marketing automation across a global agency with no existing playbook. We built the system, wrote the workflows, and trained the team to run it with confidence.

🔧

Platform

HubSpot Enterprise

🌍

Industry

Global Marketing Agency

🏢

Parent Group

Omnicom Group

⚙️

Engagement Type

End-to-End Automation BuildM+

📏

Scale

Enterprise / Global

🔧

Platform

HubSpot Enterprise

🌍

Industry

Global Marketing Agency

🏢

Parent Group

Omnicom Group

⚙️

Engagement Type

End-to-End Automation BuildM+

📏

Scale

Enterprise / Global

The Situation

A Global Agency With No Automation Playbook

The Challenge

Enterprise Scale. No Infrastructure.

The Solution

Automation Builds, Blueprints & Team Training

The Results

From Chaos to Confident Execution at Scale

Global

Agency-Wide Automation Deployed
Consistent automation built and live across the global RAPP operation

Full

HubSpot Automation Buildout
Every major marketing workflow designed, built, and tested before handoff
 

Live

Workflow Blueprint Library
Documented playbooks the team can reference and replicate independently

Trained

Team Fully Onboarded
Hands-on training sessions enabling confident, autonomous system use

What We Built

The Enterprise Automation Stack

RAPP needed more than automation — they needed a system the team could own. Here’s what was built, documented, and handed over.

⚙️

Full HubSpot Automation Builds

Every key marketing workflow built inside HubSpot — from lead nurturing to campaign triggers and reporting.

🗂️

Workflow Blueprint Library

Documented blueprints for every automation — what it does, when it triggers, and how to modify it.

🔗

Integration Support

Connected HubSpot to the broader RAPP tech stack for seamless data flow across their tools.

🖥️

System Walkthroughs

Live sessions walking the team through every workflow — how it works, why it was built that way, and what to watch for.

🎓

Team Training & Handoff

Hands-on training that left the RAPP team fully capable of running, editing, and expanding the system independently.

★★★★★

“I can confidently say he is a true expert in the field. His deep knowledge of automation tools made a significant impact on streamlining our processes.”

Cecil W.

SVP — RAPP (Omnicom Group)

✓ Verified on Upwork

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Need Automation Your Team Can Actually Use?

Book a 30-minute strategy call. We’ll assess your current workflows, find the gaps, and show you what enterprise-ready automation looks like.